Google is no longer just a website, it’s a VERB. What do you do when you want to “search” for something online? You “GOOGLE IT”.
More people are searches for your services than ever before. Google searches for Permanent Cosmetics related services have increase by 15,000%… Yes, FIFTEEN THOUSAND PERCENT over the last several years.
Typically, people who are searching for products or services on Google are “Ready to buy now” which means they’re much more likely to book an appointment than they are after seeing your Facebook ads. Social Media is a MUST as a business owner but from our experience having grown our own Permanent Makeup studio and Academy over the last decade, Google has been responsible for over 40% of our Bookings.