CASE STUDY – TRUE LIFE CANVAS
True Life Canvas approached us to create a new website that was clean, mobile responsive, and that connected to their online booking system. The new site contains links to their social media accounts and a gallery of before/after photos.
We performed an audit on their social media activity, and proposed a new strategy. This strategy included boosting Facebook posts to targeted audiences with specific interests 1-2 times per week. Our team also designed boostable ad images that showcased specials. To the left is an example of a recent one.
As of July 2016, this “Summer Special” ad has:
- Reached 42,347 people on Facebook
- Received 1,997 post clicks
- Received 1,314 engagements
Since we went live with the new site and social strategy in April 2016, True Life Canvas has seen:
- 304% increase in sales
- 218 new paying clients
- 3x more appointments booked daily
By booking only a couple more appointments per month, True Life Canvas covers their social media costs and sees a return on investment.